Can You Give A Second Chance To PR?

How could PR get a global audience's attention? Well, a movie would be up to the task... However, how could anybody make the audience feel there are a part of the message? Bring the movie to life! Bring it to Second Life!! Although I know that some of collegues (Giota) would disagree with me, I have found the perfect example....

Lexis PR public relations consultancy has launched Coca-Cola’s latest ad campaign, ‘Happiness Factory - The Movie’ to a global audience. Furthermore, in order to reach the global audience with a simultaneous launch Lexis built an art deco, Coke cinema in virtual world Second Life and created a virtual red-carpet movie premiere complete with celebrity guest Avril Lavigne.




Also, the campaign director added a ‘Coke Cinema’ TV channel on YouTube to seed video footage from the event across the world and a word-of-mouth campaign to seed branded content across key social networks including MySpace, Facebook & Bebo.

The result was that the campaign's message reached a combined audience of over 70million people across six continents! Really Impressing!! See This Movie