For some years now, Web 2.0 has been defined as a worlwide trend in the use of
World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs. According to Tim O'Reilly:
“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.”
Some technology experts, notably Tim Berners-Lee, have questioned whether one can use the term in a meaningful way, since many of the technology components of "Web 2.0" have existed since the early days of the Web
However, in the case of PR practice, some of the new generation professionals see in this new technology the opportunity for a complete innovation of PR.
David Meerman Scott point of view makes a brief comparison of what has really changed, "What the heck is Web 2.0 / social media/ social networking and how do these concepts relate to the new rules of marketing & pr?"
Subscribe to:
Posts (Atom)