Tuesday, March 18, 2008

Pr Music Promotion -The Case Of Rhapsody America-


Rhapsody is a digital music service that lets you listen to whatever you want, whenever you want it. With online music stores, you pay for every track or album, but Rhapsody lets you listen to everything we've got for one low monthly price. Launched in December 2001, Rhapsody was the first music service to offer streaming on-demand access to nearly its entire library of digital music. Downloaded files come with restrictions on their use, enforced by Helix, RealNetworks' version of Digital Rights Management (DRM)


Since RealNetworks Music joined forces with MTVN to form Rhapsody America in August, 2007, Rhapsody has developed key partnerships with major players that have helped maintain its position as the ultimate music destination. As a leader in the music industry, Rhapsody has worked hard to demonstrate its stance as an elite subscription-based music service.
In just a few short months, Rhapsody has partnered with TiVo to offer Rhapsody-ready TiVo devices – providing consumers with an unparalleled music experience from the comfort of their living room – developed key marketing relationships with partners such as Best Buy and Wendy’s – offering one of the largest music download giveaways ever – and also partnered with a number of company’s to offer consumers high-end devices such as Haier‘s Wi-Fi enabled ibiza Rhapsody.


With lead publications such as BusinessWeek, Rolling Stone and the Wall Street Journal recognizing Rhapsody’s advancements in the digital music industry, Rhapsody has proven it’s a force to be reckoned with.


Small Technologies Prove To Be Big For Toshiba



The "magic" of ipods has been revealed to us!!!




We all know that iPods play music that is free of any
Digital Rights Management (DRM) and encoded in “open” licensable formats such as MP3 and AAC. Moreover, iPod users can and do acquire their music from many sources, including CDs they own. Music on CDs can be easily imported into the freely-downloadable iTunes jukebox software which runs on both Macs and Windows PCs, and is automatically encoded into the open AAC or MP3 formats without any DRM. This music can be played on iPods or any other music players that play these open formats.




Size matters in this market, as users demand smaller and smaller devices to store huge amounts of data, from music to high-resolution photos. High performance, high capacity hard drives are at the centre of these technologies and storage has become a key technology in developing feature-rich mobile applications.




However, Toshiba Technologies in alliance with PR agency Ranier concieved an amazing PR campaign that was about to revolutionize the mobile storage device's market... http://www.rainierpr.co.uk/case_studies/case_toshiba.html