A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term podcast, like "broadcast", can refer either to the series of content itself or to the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster.In our case, we shall examine the use of a specially designed PR Podcast website.
Featuring recorded interviews about press releases submitted by PRWeb users, the PRWeb Podcast service brings news releases to life. The PRWeb Podcrew members will visit with users and/or their clients and discuss their news in a brief three- to five-minute telephone interview. The PRWeb team then creates a recording through an in-house production process that makes the PRWeb user the centerpiece of the podcast. Once production is complete, PRWeb works to promote the podcast episodes on PRWeb Podcast and elsewhere on the Internet with the same expertise it deploys to promote press releases.
PRWeb, the Online Visibility Company, launched its podcast service in early 2006 to accompany its press release distribution platform. PRWeb is the first major newswire to offer press release podcast interviews to its users. I know that some of you are interested (Irene) so, check it out!!!
PRWeb, the Online Visibility Company, launched its podcast service in early 2006 to accompany its press release distribution platform. PRWeb is the first major newswire to offer press release podcast interviews to its users. I know that some of you are interested (Irene) so, check it out!!!
3 comments:
Podcasting can be used as a communications tool. More and more PR consultants are working on the potential for going "beyond the press release" and influencing what journalists write. Disney, General Motors, Purina, Cisco, Macromedia, Virgin Atlantic, TV Guide, Jupiter Research, are all podcasting.
The age of audio press releases is dawning and PR people have already gone further talking about "strategycasts" in which a business describes its thinking to potential investors and "jobcasts" for potential recruits.
(info taken from: http://www.blog-relations.com/2005/09/24/podcast-pr-influence/) [accessed 28/03/08)
David Sanders talks about “the role of podcast in crisis management” in his blog. You might want to have a look.
http://crisis-management.blogspot.com/
Your link to David Sanders blog was quite interesting...
Thank you Sherry.
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