The "magic" of ipods has been revealed to us!!!
We all know that iPods play music that is free of any
Digital Rights Management (DRM) and encoded in “open” licensable formats such as MP3 and AAC. Moreover, iPod users can and do acquire their music from many sources, including CDs they own. Music on CDs can be easily imported into the freely-downloadable iTunes jukebox software which runs on both Macs and Windows PCs, and is automatically encoded into the open AAC or MP3 formats without any DRM. This music can be played on iPods or any other music players that play these open formats.
Digital Rights Management (DRM) and encoded in “open” licensable formats such as MP3 and AAC. Moreover, iPod users can and do acquire their music from many sources, including CDs they own. Music on CDs can be easily imported into the freely-downloadable iTunes jukebox software which runs on both Macs and Windows PCs, and is automatically encoded into the open AAC or MP3 formats without any DRM. This music can be played on iPods or any other music players that play these open formats.
Size matters in this market, as users demand smaller and smaller devices to store huge amounts of data, from music to high-resolution photos. High performance, high capacity hard drives are at the centre of these technologies and storage has become a key technology in developing feature-rich mobile applications.
However, Toshiba Technologies in alliance with PR agency Ranier concieved an amazing PR campaign that was about to revolutionize the mobile storage device's market... http://www.rainierpr.co.uk/case_studies/case_toshiba.html
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