"Spinning In YouTube" Or "The Damaging Effects Of Negative PR For PR"

Well, some people tend to think that PR within the spheres of politics and show business lacks of honesty and integrity. Nevertheless, in order to present their opposing views towards PR they have used... PR. We could define this form of PR as "Technology Anti - PR"

Our first case considers humorously the phenomenon of life scandals in Hollywood and PR way to gain from them.

In our second case however, the most well-known person in the UK often described as a "spin doctor" ,Tony Blair's former public relations representative; Alastair Campbell is critisized for his positions towards the war in Iraq. The first one will make you laugh.... The second will make you think....

Can You Give A Second Chance To PR?

How could PR get a global audience's attention? Well, a movie would be up to the task... However, how could anybody make the audience feel there are a part of the message? Bring the movie to life! Bring it to Second Life!! Although I know that some of collegues (Giota) would disagree with me, I have found the perfect example....

Lexis PR public relations consultancy has launched Coca-Cola’s latest ad campaign, ‘Happiness Factory - The Movie’ to a global audience. Furthermore, in order to reach the global audience with a simultaneous launch Lexis built an art deco, Coke cinema in virtual world Second Life and created a virtual red-carpet movie premiere complete with celebrity guest Avril Lavigne.




Also, the campaign director added a ‘Coke Cinema’ TV channel on YouTube to seed video footage from the event across the world and a word-of-mouth campaign to seed branded content across key social networks including MySpace, Facebook & Bebo.

The result was that the campaign's message reached a combined audience of over 70million people across six continents! Really Impressing!! See This Movie

"FacePR Or PRbook"? Who Cares!!! Those Two Are Made To Be Together

At this point, Facebook consists the most powerful social network service which uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others. Even if, as my friend Ziggi said, facebook faces some problems... It is that power that PR practicionners want to conquer in order to craft message that will be seen from as many people as possible. One question remains: How?

Well, some practicionners saw opportunities in:

1. Creating pages: anyone can create a “page” to promote a product, service, business, organization or person. This is a great way to get visibility in the Facebook community.
2. The creation of affinity groups like in the case of The Interpublic Group of Companies, Inc. (IPG) which is one of the big four global advertising holding companies and also the parent company of Universal McCann media agency and McCann-Erickson, one of the largest agency networks in the world.
3. Creating personal brands: Here’s a great post about how San Francisco Mayor, Gavin Newsom, has used Facebook to promote himself. His profile lists the causes he’s interested in, the groups he has joined and news he wants you to hear about.
4. Blogging: if you add your blog to your profile, when you write a new post, it will pop up on the Facebook news feeds of your friends, which is a good way to let people know about the new post.

Even YouTube could not resist the temptation of exposing Facebook's immense possibilities

Comics Podcast: "New PR Techologies For New Generations"

Comics have, for years and years, been considered "children's first best friend"! There was a time when most kids read comics - but these days, if they read any comics at all, they're reading ones from fifty years ago.


Back in 1944, the Journal of Educational Sociology conducted a survey that determined about 95 percent of boys and 91 percent of girls aged six to 11 in the United States read comic books. However, times have changed. Today, comics don't have the luxury of mass-newsstand distribution. There is, by and large, a higher median quality to the kid-oriented comics, but the ones that are being produced are bypassing their intended audience - and, in some cases, the comic book format altogether. Following that constant improvement, old children from back then have become adults. Nevertheless, the "addiction" has remained and, in somes cases, increased!

So how to cope with new wave of fans? Well, by making the comic industry more accessible through the world wide web with a site that could not only provide the neccessary informations written but in audio format!



The Comics Podcast Network (CPN) is a collection of the best comic book podcasts on the internet. Since May, 2005, the CPN has brought together over 20 podcasts that cover Marvel, DC, Independent comics, golden age, silver age comics, bronze age comics and modern age comics under one banner. In that site, comic fans can listen to upcoming stories of their favourite paper heroes and expect episode after episode new adventures!!!

Wikis & PR: "Fighting Side By Side For The Common Health"

For a time know, we all understood the importance (Sherry' s post was impressing) of wikis as constantly updating databases that are rich in knowledge from different opinions point of views. Well, here comes the "fight for the common good" wiki. A nursing wiki was created back in May 2006 that works, more or less like our well-known wikipedia.


Volunteers create new articles, extend or correct existing articles to keep them current, all without any commercial interest. Since articles in the NursingWiki cannot only be read but also edited, there is a certain kind of "self-cleaning effect" inherent in the Wiki way: only things that gain the approval of the large critical readership will be able to survive in the Wiki. All changes - corrections of simply typos as well as complete re-writings - are being logged in the version history of each article. This offers an overview of the history of each page and makes it possible to undo any potential vandalism through the restoration of previous versions.
be bold and make your knowledge available to everyoneAt this time there are innumerable discussion forums, blogs and web pages offering nursing-specific information on the Internet. NursinWiki's advantage is that visitors can correct mistakes in the articles right away in an easy manner, and they can also add more information from their own expertise. The NursingWiki site is not meant as competition to other nursing sites, but rather a central place for nursing-related information and tutorials.
The NursinWiki volunteers collaborate on this project for different reasons.

• Nursing students put their class notes and papers on the wiki. For their exams they know where to find all the necessary information to prepare for each exam. Chances are high that the entries have already been edited and extended by other users.


• Many nurses and nursing teachers enrich the wiki with their specific expertise and experience, which are often missing from common nursing textbooks.


• Patients and their family members can find information about diseases, therapies and medicine, and can share their experiences with others.

After about one and a half years (March 2006) the German language sister project "PflegeWiki", which started in August 2004, has more than 2900 articles about different nursing topics. For example there are entries with concrete instructions ("How to put on sterile gloves"), special procedures ("Replacing a tracheal cannula"), profiles of well-known nurses ("Patricia Benner"), information about diseases ("Morbus Parkinson"), and anatomy ("Heart") as well as nursing theories ("Self-nursing deficit"), nursing models ("ATL/AEDL") and articles about nursing science ("nursing research"). Many articles contain photographs or other visual aids, which can also be freely used on home pages as well as for lectures as long as credit is given to PflegeWiki.
The English version NursingWiki has been started to give an international touch to the freely available nursing information. These projects are sponsored by the German organization "Verein zur Förderung freier Informationen für die Pflege e.V.", which is officially hosting the web sites and coordinates user activities and does the necessary PR work.

Issues Created About Web 2.0, Social Media & Social Networking. Are We Talking About The New Rules Of Marketing & PR?

For some years now, Web 2.0 has been defined as a worlwide trend in the use of
World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs. According to Tim O'Reilly:

“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.”

Some technology experts, notably Tim Berners-Lee, have questioned whether one can use the term in a meaningful way, since many of the technology components of "Web 2.0" have existed since the early days of the Web

However, in the case of PR practice, some of the new generation professionals see in this new technology the opportunity for a complete innovation of PR.

David Meerman Scott point of view makes a brief comparison of what has really changed, "What the heck is Web 2.0 / social media/ social networking and how do these concepts relate to the new rules of marketing & pr?"

The Use Of Podcasting For Web PR

A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term podcast, like "broadcast", can refer either to the series of content itself or to the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster.In our case, we shall examine the use of a specially designed PR Podcast website.

Featuring recorded interviews about press releases submitted by PRWeb users, the PRWeb Podcast service brings news releases to life. The PRWeb Podcrew members will visit with users and/or their clients and discuss their news in a brief three- to five-minute telephone interview. The PRWeb team then creates a recording through an in-house production process that makes the PRWeb user the centerpiece of the podcast. Once production is complete, PRWeb works to promote the podcast episodes on PRWeb Podcast and elsewhere on the Internet with the same expertise it deploys to promote press releases.
PRWeb, the Online Visibility Company, launched its podcast service in early 2006 to accompany its press release distribution platform. PRWeb is the first major newswire to offer press release podcast interviews to its users. I know that some of you are interested (Irene) so, check it out!!!